The Who, What and How of Public Safety Communications
What comes first when you develop a public safety communications program? How do you make sure you're reaching the right audiences with the right safety messages? How do you keep your program going and continuously improving?
The single most important reason to invest in a public safety communications program is to save lives. Millions of people ― utility customers, emergency officials, excavators, construction workers, schoolchildren and the general public ― live, work and play around utility infrastructure every day. That means there is a need for both ongoing education and regular reminders of how to be safe around utility equipment and how to recognize and report problems to the utility.
AEGIS Insurance Services, Inc. and Culver Company, a leader in providing public safety education for the utility industry, are pleased to introduce two comprehensive new guides to help utilities with their public safety communications programs. Whether you're starting a program from scratch or looking to enhance an existing program, the guides take a step-by-step, programmatic approach to public safety communications that helps you quickly and easily meet your communications goals.
If you're embarking on a new program, the guides will help you answer the critical "who, what and how" questions that identify your audiences, form your key messages and choose the right communication channels. You'll learn about the principles of an effective and sustainable program, how to put it all together and how to measure its success. If you're already communicating public safety messages ― and we hope you are ― you'll find industry-proven ways to organize your program, identify new topics your utility may want to address, and implement some innovative new approaches to promoting public safety and hazard awareness.
One guide is tailored to electric utilities and the other to natural gas utilities. Each is filled with examples of past safety incidents that will inform your communications program and make the case for implementing it.
The guides are posted on the AEGIS and Culver Company websites and can be downloaded free of charge:
To learn more about how AEGIS or Culver Company can help you implement or enhance your public safety communications program, contact Scot Macomber, Vice President of AEGIS Loss Control Utility Operations, by e-mail or phone at 201.508.2739, or Amy Shanahan, Senior Director, Strategic Services, Culver Company, by e-mail or phone at 415.413.0359.
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