AEGIS Loss Control is pleased to announce its latest webinar, Public Safety Awareness Programs: Measuring Their Impact to Drive Continuous Improvement, June 1 at 2:00 PM EDT.
Who Should Attend
Utility public safety administrators tasked with developing, executing and evaluating their company’s public safety awareness (PSA) programs.
What is Covered
This webinar focuses on the entire public safety continuum to help utilities learn how they can use primary research to evaluate and refine existing efforts and increase bottom-line results.
Utility public safety administrators are often challenged to understand the success of their company’s public safety awareness (PSA) programs. Relying solely on lagging-indicator data, such as the number of dig-ins occurring in a utility’s service area, offers limited insight into overall program effectiveness. Often missing are the leading indicators of incident prevention, such as awareness of key safety messages and the behavioral shifts that ensue – powerful aspects of the public safety continuum that drive improvement based on data analysis and research. Utilities that focus on improving leading indicators develop a strong foundational public safety program, have a methodology for continuous improvement, and receive the biggest return on their public safety investment.
Presenters will lay out the arc of work that is involved with a public safety program, from development and execution, to evaluation, which ultimately results in data-driven refinement of the program. They will then discuss how utilities can further validate their programs through the documentation of behavioral changes over time, which demonstrates continuous improvement for regulators and lays the foundation for long-term incident prevention.
About the Presenters
Wendy Ellyn, Director of Content for Culver Company
Wendy Ellyn has directed the development, testing, and continuous improvement of print and digital content for the last 20+ years and works closely with effectiveness research to improve message understanding, impacts on behavior, and channel selection. She has presented the results of her work before the Utility Public Safety Alliance and Edison Electric Institute.
Melissa Wood, Market Research Strategic Consultant for Culver Company and President of Advanta Consulting
Melissa Wood launched Advanta Consulting 15 years ago with a goal to improve the image, reputation, and overall efficacy of utilities through the alignment of actionable insights, national performance benchmarking, and the identification of leading performance indicators and emergent trends. She has partnered with Culver Company to provide her expertise since 2013. Before starting Advanta, Melissa led Strategic Marketing and Advertising at Xcel Energy
About AEGIS Loss Control Webinars
AEGIS Loss Control is proud to host a series of webinars focusing on electric, natural gas, water and renewable operations, as well as fire protection and generation stations. Risk managers and member company employees who work in safety, engineering and operations roles can attend from the convenience of home or their offices. Click here to be alerted to our upcoming webinars or to access past webinars posted on our website.
