Across the nation, utilities are actively building cultures of safety and awareness — and they can prove it to regulators and management through effectiveness metrics and reporting.

This webinar, Creating Win-Win Situations: Measuring the Effectiveness of Public Safety Awareness Programs, will provide an overview of a methodology for measuring public safety outreach programs, drawing upon nationwide benchmarks and addressing such key issues as:

• How to demonstrate the effectiveness of your public safety campaign
• How to identify short- and long-term success metrics
• How to share your results with regulators, business partners and other business units across your enterprise

This webinar will be presented by Amy Rosenkrantz, an Account Manager at Culver Company.  Culver Company has been providing public safety strategies to utilities for 38 years and works with more than 1,000 utilities each year.  Amy currently manages public safety outreach for investor-owned utilities in 22 states.  She earned her Bachelor’s in Business Administration, with an emphasis in market research, from the University of Vermont and is currently pursuing her MBA at the University of San Francisco.